Evast Active Media

Digital Marketing

Internet Advertising

The Arabic speaking world is a major online player with more than 280 million people. Arabic is the official language in 23 countries and it highly differs from other roman based languages. A proper planning for search engines is your best opportunity for coverage of this market.

E Mail Marketing

Email marketing works best when marketers really know how to use it. Consumers welcome email if it is relevant and of value. In a recent survey, 45 percent of consumers indicated email is a "great way" for companies to stay in touch with their customers.

Bulk SMS Marketing

The objective of this document is to provide SMS marketing solutions to suit your requirements. It details the various functional and business benefits that will accrue out of the proposed services.

Internet Advertising

Rich Media Creative

INTERNET ADVERTISING SPEC

Listed here are the general specs for flight on our diverse group of sites. Please note, if you do not see what you are looking for, or require clarification on any item, please contact us. Detailed specs on building Flash creative to enabling click tracking, delivery of Transition Ads and requirements, and more are contained in the text of this document located under the ad size table, which contains quick reference size and weight information.

We are more than happy to work towards successful implementation of any creative format, especially those that may not be listed, or one that might be unique in concept and action, to your media plan. Please contact directly if you feel this is the case.

Placement Name	Creative Size	File Type / File Size	Duration	Media	Rates / CPM (impression limit)
Banners					AED	USD
Standard Banner Inside pages	468 x 60	GIF – 12k to 15k Max Flash/Rich Media20k to 25k Max	3 loops	GIF, Flash, Rich Media	77.00	$21
Rollover_new Banner	728 x 90 (up to 468 x 240 on rollover_new )	GIF – 12k to 15k Max Flash/Rich Media20k to 25k Max (*additional 85k may be loaded)	3 loops	GIF, Flash, Rich Media	154.00	$42
Vertical Banner (Home page only)	150 x 90	GIF - 9k Max, Flash 15k Max	3 loops	GIF, Flash	35.50	$10
Space Banner	220 x 550	GIF – 12k to 15k Max Flash/Rich Media20k to 25k Max (*additional 85k may be loaded)	3 loops	GIF, Flash, Rich Media	200	$54
Large Ad Formats
Big Box	300 x 250	GIF – 20k Max Flash/Rich Media 30k Max	3 loops	GIF, Flash, Rich Media	183.5	$50
Leaderboard	728 x 90	GIF – 20k Max Flash/Rich Media30k Max	3 loops	GIF, Flash, Rich Media	128.00	$35
Transition Ad	450 x 450	Flash – up to 35k	Transition ad pages will be set to automatically forward to the target page between 5 - 7 seconds	Flash only	205	$56

For all creative, the general rule is this: until a user clicks on a rich media banner, it acts just like a regular banner. In order for the banner to play audio or video, or to expand, the user must click on it. Some units may allow launch of secondary action on user mouseover_new . All out of the box units are generally delivered via the banner space, or via the main ad unit on the page, where banners are not present. We use Double-click DART ad serving technology. Exact specifications for the following rich media types are below:

Rich Media Banner Production Notes

Notes for all Rich Media Banners

Do not send code with <html>, <head>, <title> or <body> tags.
Please verify that banners are exactly 728 pixels wide by 90 pixels high.
Please include a target=_top (preferred) or target=_blank attribute in all <a href>, <form action> and <area> tags, as well as in click throughs embedded into Java or Flash.
In order to track clicks on forms, method=get must be used. (Forms with method=post are able to run through DART, but we cannot track clicks on them.)
Please test your creatives before submitting them. Click here for the list of browsers that Double-Click tests Rich Media on. Banners are run through iframes or script tags.
A banner may not produce audio or video until a user initiates it. Once the audio/video begins, there must be a clear and present "pause" or "stop" button.
Banners that expand on click may remain open until the user clicks a "close" button.
Banners that expand on mouseover_new must close on a mouseout.
Evast Active Media Interactive will accept banners which include a CGI script, though we are not able to host the script.
If creative requires a plug-in, then appropriate html 'sniffer' code must be present to detect whether the user has the correct plug-in. If not, a default banner must be served to them. A user must never be forced to retrieve the latest plug-in to view your banner. A backup .gif banner should be referenced in the HTML code and have a click through URL.

Notes for Flash Banners

Please follow the guidelines above ("Notes for all Rich Media Banners").
Please review these instructions on Enabling Click Tracking of Flash Creatives, and ensure you provide files to spec. If there are any questions please contact us or your sales rep immediately.

Notes for Java Banners

Please follow the guidelines above ("Notes for all Rich Media Banners").
If we will be hosting the class, jar, image or sound files, please use lowercase filenames and make sure any internal references to these files are in lowercase as well.
If we will be hosting the class, jar, image or sound files, the values for these parameters must be pulled through an HTML <param> tag.

Notes for Streaming Banners

Please follow the guidelines above ("Notes for all Rich Media Banners").
Java-based "burst" technologies are recommended, as they help avoid firewall issues.
If plugin-based streaming players (such as RealPlayer, Windows Media Player and QuickTime) are used, there must be a script that serves a backup GIF banner if the user doesn't have the plugin.

Note: Inventory cannot accurately reflect the number of users having specific plug-ins. As a result we cannot guarantee all impressions will be served to a plug-in enabled viewer. Defaults for rich media creative are required.

Rich Media Creative

INTERNET ADVERTISING SPEC

Placement Name	Creative Size	File Type / File Size	Duration	Media	Rates / CPM (impression limit)
Banners					AED	USD
Standard Banner Inside pages	468 x 60	GIF – 12k to 15k Max Flash/Rich Media20k to 25k Max	3 loops	GIF, Flash, Rich Media	AED 77.00	$ 21
Rollover Banner	728 x 90 (up to 468 x 240 on rollover)	GIF – 12k to 15k Max Flash/Rich Media20k to 25k Max (*additional 85k may be loaded)	3 loops	GIF, Flash, Rich Media	AED154.00	$ 42
Vertical Banner (Home page only)	150 x 90	GIF - 9k Max, Flash 15k Max	3 loops	GIF, Flash	AED35.50	$10
Space Banner	220 x 550	GIF – 12k to 15k Max Flash/Rich Media20k to 25k Max (*additional 85k may be loaded)	3 loops	GIF, Flash, Rich Media	AED200	$ 54
Large Ad Formats
Big Box	300 x 250	GIF – 20k Max Flash/Rich Media 30k Max	3 loops	GIF, Flash, Rich Media	AED183.5	$ 50
Leaderboard	728 x 90	GIF – 20k Max Flash/Rich Media30k Max	3 loops	GIF, Flash, Rich Media	AED128.00	$ 35
Transition Ad	450 x 450	Flash – up to 35k	Transition ad pages will be set to automatically forward to the target page between 5 - 7 seconds	Flash only	AED205	$ 56

For all creative, the general rule is this: until a user clicks on a rich media banner, it acts just like a regular banner. In order for the banner to play audio or video, or to expand, the user must click on it. Some units may allow launch of secondary action on user mouseover. All out of the box units are generally delivered via the banner space, or via the main ad unit on the page, where banners are not present. We use Double-click DART ad serving technology. Exact specifications for the following rich media types are below:

Rich Media Banner Production Notes

Notes for all Rich Media Banners

Do not send code with <html>, <head>, <title> or <body> tags.
Please verify that banners are exactly 728 pixels wide by 90 pixels high.
Please include a target=_top (preferred) or target=_blank attribute in all <a href>, <form action> and <area> tags, as well as in click throughs embedded into Java or Flash.
In order to track clicks on forms, method=get must be used. (Forms with method=post are able to run through DART, but we cannot track clicks on them.)
Please test your creatives before submitting them. Click here for the list of browsers that Double-Click tests Rich Media on. Banners are run through iframes or script tags.
A banner may not produce audio or video until a user initiates it. Once the audio/video begins, there must be a clear and present "pause" or "stop" button.
Banners that expand on click may remain open until the user clicks a "close" button.
Banners that expand on mouseover must close on a mouseout.
Evast Active Media Interactive will accept banners which include a CGI script, though we are not able to host the script.
If creative requires a plug-in, then appropriate html 'sniffer' code must be present to detect whether the user has the correct plug-in. If not, a default banner must be served to them. A user must never be forced to retrieve the latest plug-in to view your banner. A backup .gif banner should be referenced in the HTML code and have a click through URL.

Notes for Flash Banners

Please follow the guidelines above ("Notes for all Rich Media Banners").
Please review these instructions on Enabling Click Tracking of Flash Creatives, and ensure you provide files to spec. If there are any questions please contact us or your sales rep immediately.

Notes for Java Banners

Please follow the guidelines above ("Notes for all Rich Media Banners").
If we will be hosting the class, jar, image or sound files, please use lowercase filenames and make sure any internal references to these files are in lowercase as well.
If we will be hosting the class, jar, image or sound files, the values for these parameters must be pulled through an HTML <param> tag.

Notes for Streaming Banners

Please follow the guidelines above ("Notes for all Rich Media Banners").
Java-based "burst" technologies are recommended, as they help avoid firewall issues.
If plugin-based streaming players (such as RealPlayer, Windows Media Player and QuickTime) are used, there must be a script that serves a backup GIF banner if the user doesn't have the plugin.

E Mail Marketing

EMAIL CREATIVE

Due to the limitations of various email programs with regards to display of rich media, and their inability to read scripting, all email creative must be in either .gif or .jpg format, and be accompanied by a corresponding URL.

Daily/Weekly emails must be purchased for at least a one week period. Portions of a week are not permitted. The same creative must also run each day. Daily changing of creative is not permitted.

EMAIL MARKETING DESCRIPTION

Direct marketing messages are sent by e-mail to the exclusive Evast database of currently 70,000+ business executives from the Middle East.
The database is opt-in only and cleaned for bounces on a weekly basis via the weekly newsletter and hence the open-rate is relatively high. The list was established in 2004 and has been receiving weekly updates since. The database is updated on a regular basis by sending reminder messages and by centralized user profiles and subscriptions.
Direct Marketing messages are purchased in batches of thousand (CPM) addresses, the minimum order is 5,000 and orders should be booked at least two weeks in advance.

Notes
All messages are sent from Evast (no forged addresses) and each message will carry a clear disclaimer stating who the sender is and how to be removed from future messages.

Data Reported

Open rate & click-through. JavaScript’s and Rich Media are not acceptable; therefore third party tracking can potentially be unreliable.

Email Ad Specifications

Animation is limited to first 15 seconds, looping is unlimited within 15 seconds. Please keep animation smooth and fluid, using slow motions and gentle fades. Fast and abrupt motion has been shown to be highly irritating. Avoid experiences that 'break-through' the page or abuse the content.
Ad opens into new browser (target=_blank).

Width	500 pixels (recommended)
Height	900 pixels (recommended, no real limitation)
File Size	Maximum 20kb excl images (remotely hosted)
Formats	JPEG, GIF
Destination	Click-through URL and ALT text
Message Subject	65 characters including spaces
Animation	Loop Limit: Unlimited within 15 seconds

Pricing Structure

Direct Marketing campaigns are charged per e-mail address and the cost is AED 0.15 (US$ 0.041) per address for mail shots above 5,000 units. For mail shots below 5,000 units, the charge is AED 0.20 (US$ 0.054)
Booking Example:
10,000 Direct Marketing messages sent cost: 10,000 x US$ 0.27 = US$ 2,700
Emails Database

Dubaimoon.com	Emails
Forum Register users	64,320
DxbSouq Register Users	6,000
Games User	1024
UAE Companies Database	18,100

Bulk SMS Marketing

Introduction

The objective of this document is to provide SMS marketing solutions to suit your requirements. It details the various functional and business benefits that will accrue out of the proposed services.

Executive Summary

As the world enters the Digital Age and the era of electronics based services, today it is difficult if not impossible, to work without encountering the effect of mobile phones/devices, now it’s one of the most essential tools in business keeping in touch with colleagues, members and customers.

Therefore, this tremendous use of mobile devices and the providing of the text messages (SMS) service, has provided a new era in the field of personal contact, because of the personalization in which it would be sent, and that helps communicating between your company and its customers. We must not forget to mention one of the most important features of the text messages (SMS) that it won’t cause any trouble or disturbance, and it won’t be required of the recipient to read or reply to immediate, also any information contained in the message will be documented to both the sender and the recipient, in order to fulfill the message subject. The interaction with customers using the text messages (SMS) is a positive and new dimension that helps to achieve your goals.

Bulk SMS Technical Proposal

The purpose of this section is to describe the technical aspects of Evast proposed solution to suit your requirements as per our understanding.
What YOU expect to accomplish by means of our solution is to:

Provides publicity for it’s client
tacting multiple potential clients simultaneously.
Allows you to target domestic markets across the UAE.
Local visibility and awareness for your offered services.
Develop instant credibility

SMS Facts in Business

65% of people send business text messages from their mobile phone on a daily basis.
50% of people receive business text messages from a member of their team/department/ office.
47% of people receive business text messages from a colleague
36% receive business text messages from a customer or client
18% of people aged between 25 and 34 are most likely to send business texts
71% of people use business texts for setting 'reminders of meetings and appointments'.
18% of people used business texts for 'notifying people about new meetings and appointments'.
14% of people use business text for 'chasing up suppliers or new orders'
A third of respondents (36%) said that they receive text messages from a customer or client.
11% of people receive text messages from suppliers.

Mobile Database Profile

Almost 85% of the mobile users from our database are in the following age group;
13-57 years
According to Marketing Intelligence Report, globally 73% of the people who use mobile contents regularly are between 13-40 years of age. Incidentally, a breakdown showed last year that just over half of the UAE’s population, or about 2.2 million, were between 15 and 40 years of age. Population of UAE: 4.3 million.
By mid 2007, Etisalat was serving 6.069 million cellular and 3G mobile customers.
Now according to Etisalat almost 70% of their customers (i.e. mobile users) fall in the age group of 14 years – 60 year

Classification	Abu-Dhabi	Dubai	Al Ain	Ajman	Fujairah	Ras Al Khaima	Sharjah	Um Al Quwain
Arabs	1,578,702	1,359,612	79,617	67,584	86,671	48,066	124,287	12,382
Non-Arabs	432,713	725,437	10,558	21,326	25,683	9,346	91,633	6,228
Locals	53,629	94,216	568	9,623	2,126
VIP	50,000		11,063

Now according to Etisalat almost 75% of their customers (i.e. mobile users) fall in the age group of 18 years – 40 years.

Classification	Abu-Dhabi	Dubai	Al Ain	Ajman	Fujairah	Ras Al Khaima	Sharjah	Um Al Quwain
Arabs	1,184,026	1,019,709	59,713	50,688	65,003	48,066	93,215	9,286
Non-Arabs	324,535	544,078	7,919	15,995	19,263	7,003	68,725
Locals	40,222	70,663	326	7,218	1,595
VIP	37,500		8,300

Income level (Total database)

Between AED 2500-3500: 14%
Between AED 4000-8000: 45%
Between AED 8000-10,000: 25%
Above AED 10,000: 16%

Mobile Database Profile (UAE)

Database	Total Numbers
FEMALES	300,000
ARAB WOMENS	35,000
ENGLISH/US PERSONALS	20,000
Locals UAE	Approximately 450,000

Mobile Database Profile

Location	Total Numbers
JORDAN	874,773
BAHRAIN	529,549
IRAQ	861,935
EGYPT	1,199,279
PALESTINE	158,569
QATAR	628,350
SYRIA	332,847
KSA	3,324,122
TUNISIA	13,459
YEMEN	158,949

SMS Campaign

SMS Campaign Pricing Structure:

Standard Rate Cards:

Volume	Price AED per SMS
5000 – 9,999	0.24
10,000 – 99,999	0.21
100,000 – 249,999	0.19
250,000 – 499,999	0.17
500,000 – 999,999	0.14
1,000,000 & above	0.13

Terms:

Arabic Message: Limited to 70 Characters with spaces!
English Message: Limited to 160 Characters with spaces!
Mobile Database: To be provided by EVAST (Evast Computer System Design Inc,) or your company.
Sender ID Charges: AED 1,500 / Monthly

Contracts Rate Cards:

Volume	Price AED per SMS
1,000,000 – 1,999,999	0.13
2,000,000 – 2,999,999	0.12
3,000,000 & above	0.11

Terms:

Arabic Message: Limited to 70 Characters with spaces!
English Message: Limited to 160 Characters with spaces!
Mobile Database: To be provided by Evast (Evast Computer System Design Inc, Dubai) or your company.
Sender ID Charges: AED1, 500 / Monthly

MMS Campaign

MMS Campaign Pricing Structure:

Volume	Price AED per 50KB
5000 – 9,999	0.75
10,000 – 99,999	0.70
100,000 – 249,999	0.65
250,000 – 499,999	0.62
500,000 – 999,999	0.60
1,000,000 & above	0.55

Terms:

Message content development charges: AED2, 000/MMS content

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Digital Marketing

Internet Advertising

Rich Media Creative

INTERNET ADVERTISING SPEC

Rich Media Banner Production Notes

Notes for Flash Banners

Rich Media Creative

Rich Media Creative

INTERNET ADVERTISING SPEC

Rich Media Banner Production Notes

Notes for Flash Banners

E Mail Marketing

EMAIL CREATIVE

EMAIL MARKETING DESCRIPTION

Data Reported

Email Ad Specifications

Pricing Structure

Bulk SMS Marketing

Introduction

Executive Summary

Bulk SMS Technical Proposal

SMS Facts in Business

Mobile Database Profile

Income level (Total database)

Mobile Database Profile (UAE)

Mobile Database Profile

SMS Campaign

SMS Campaign Pricing Structure:

Terms:

Contracts Rate Cards:

Terms:

MMS Campaign

MMS Campaign Pricing Structure:

Terms:

Development

Designing

Hosting

Digital Marketing

Outsourcing